When deciding how to sell your used heavy equipment, one of the first decisions is whether to use a broker or send it to auction. Each option has advantages and drawbacks depending on the type of machine and your goals.

Selling through a broker is essentially a negotiated sale. Brokers specialise in niche or high‑value assets and tap into a network of verified buyers. They handle valuation, marketing, inspections and negotiations on your behalf. This approach is ideal if you have a unique machine, customised attachments or a specialised piece of marine or bridge equipment. The broker’s targeted marketing can reach contractors who understand the value of your asset, and you gain more control over the final terms. However, brokers charge commissions and the process can take longer because there is no competitive bidding; the sale price depends on one‑on‑one negotiations.

Auctions are better suited for common, in‑demand equipment such as excavators, loaders or cranes where there is a large pool of potential buyers. Auction platforms create urgency and encourage competitive bidding, which can push prices higher. Sales are completed quickly and payment is usually secured within days. This route also removes much of the effort of marketing and negotiating; simply set a reserve (or choose an unreserved auction) and let the marketplace determine the value. The downside is price uncertainty and high seller fees. In an unreserved auction you have little control over the final bid, while a reserved auction may deter some bidders. Moreover, if your equipment is specialised or not widely used, there may be limited competition and the final price could disappoint.

Which option gets you more?

There is no one‑size‑fits‑all answer. For rare or highly customised equipment, brokers often achieve higher sale prices by matching your asset with a specific buyer and highlighting its unique features. When speed and certainty matter more than maximising price, auctions may be the better option. Consider the nature of your equipment, your timeline and how much risk you’re willing to accept. Sellers should also account for commissions, marketing fees and logistics when comparing net proceeds.

If you’re unsure which route is right, speak with our heavy‑equipment team. We can evaluate your machine, estimate its fair market value, and recommend the most effective strategy to secure top dollar with minimal hassle. Contact us today for assistance.